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Flower stall

A Flower Stall at Queen’s Park Since 1915

There has been a flower seller outside the station since 1915.


Long before the cafés and boutiques, this corner in NW6 was home to a simple wooden barrow stocked from the old Covent Garden market. Different people have run the pitch over the decades, but it has never left this stretch of pavement.


Today, Pleroma Flowers London continues that tradition as an independent florist in Queen’s Park, focused on seasonal flowers, careful sourcing and local delivery across North West London.

Jason Boon and team standing outside the stall

Learning the Trade

I began working on the Queen’s Park stall in 2004, learning from Paul Gills, who ran it for 26 years. You learn quickly on a stall, how to judge a stem, how long something will last, and how to understand what someone needs without them having to explain it fully.

 

I took ownership in 2020 and brought the stall into its next chapter as Pleroma Flowers London. In a city where independent traders are gradually disappearing, this corner has remained independent for more than a century.

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It has evolved from a wooden barrow into a modern London florist without losing its place outside Queen’s Park Station. However, it remains independently run, locally rooted and still a core part of the community.

Newspaper clipping of Jason's great grandmother, being interviewed about being a florist

A London Inheritance

Floristry runs in my family.


My great-great-grandmother sold flowers in the West End for 61 years, beginning in the 1860s. There’s a newspaper clipping of her standing in the rain with a basket of white heather, still working into her seventies.


I grew up in Regent’s Park, taking cuttings as a child and putting them in egg cups. Later, I helped family members on their own stalls selling newspapers and souvenirs on London streets.


Early mornings, regular customers, knowing your craft properly, that part has always stayed with me.

Seasonal flowers

Sustainability

Where possible, I work with British and nearby European growers, reducing reliance on long-distance imported stems.


Packaging is kept minimal, using brown kraft paper rather than excessive wrapping, and green waste is handled responsibly. Local deliveries are often made by bike or on foot.


It’s not about making claims. It’s about doing the work properly.

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